tony chachere's
This project was a logo and packaging redesign of the food brand Tony Chachere's. The objective of this rebrand was to refresh the brands current branding and emphasize the bold creole flavors thats Tony Chachere's products hold. Through the use of bold color choices and expressive typography, the new design better acheives these goals.
Creative Director: Lecturer Brian Boyd
University of North Texas
Take a look at their current branding here.
This packaging uses hand-lettered type to capture the expressive flavors of Tony Chachere’s products.
An extension of the campaign created for use in social media advertising.
