happy bear
Overview
Happy Bear Ice Cream is a sweet treat shop located in McCaseyville, GA.
The Challenge
The strategy for this rebrand was to visualize the playful atmosphere and creamy ice cream sold every day. Their current branding was inconsistent and lacking in a central identity.
The Solution
Through the use of a textured Neapolitan logo and playful lettering, the branding should better target families looking for an icy treat. The personality of the icon and typography was made to be inviting, drawing in families that are looking for a laid-back and youthful atmosphere.
Creative Director: Professor Karen Dorff
University of North Texas
Take a look at their current branding here.
The Result
The tri-logo design was made to function in different spaces throughout the brand identity. While they stand for chocolate, vanilla, and strawberry, they also add an element of surprise to customers. Creating the icon to have a cone on his head that simultaneously functions as a party hat not only connects the bear to ice cream but also to celebration.
Textures were created by scanning in screen-printed materials.
