jason's deli
This project focused on re-targeting the branding of Jason’s Deli to better suit the food products that they are already promoting. As a family-focused, health-conscious company, the strategy was to best present these qualities to customers. Through the use of color, typography, and texture, the new branding was made to amplify these characteristics.
Creative Director: Professor Gus Granger
University of North Texas
Take a look at their current branding here.
Red and green were used to highlight the fresh, high-quality ingredients used.
