fyrinnae
Fyrinnae is an indie cosmetics brand selling eyeshadow, powders, and perfumes. The direction for this design was motivated by targeting a specific target, the ultra-feminine. Through the use of dainty florals and a pastel palette, this identity now has a better chance of attracting this market. Apart from the market, this brand now has a more established personality that will separate them from other indie makeup companies.
Creative Director: Professor Gus Granger
University of North Texas
Take a look at their current branding here.
Using delicate and botanical swashes and ligatures, this typeface was made to draw in more feminine customers.
