giuseppe's italian kitchen
Giuseppe's is a family-owned Italian restaurant located in Denton, TX. Their authentic Northern Italian cuisine and family history are what inspired the brand identity and messaging. This rebrand concept is aimed at making customers feel as if they are a part of the family, while also highlighting the charming nature of their family history and homemade dishes.
Take a look at their current branding here.
This custom logotype was inspired by the signage present in Umbria, Italy, where the Giuseppe family originated. Through the use of cursive writing and unique characters, it expresses the idea of togetherness and originality.
The restaurant’s unique setting inside a house makes its homey branding even more fitting. Hand-drawn food illustrations emphasize the quality of their dishes while adding a personal, inviting touch that engages viewers.
