giuseppe's italian kitchen
Giuseppe's is a family-owned Italian restaurant located in Denton, TX. Their authentic Northern Italian cuisine and family history are what inspired the brand identity and messaging. This rebrand concept is aimed to make customers feel as if they are a part of the family, while also highlighting the charming nature of their family history and homemade dishes.
Creative Director: Professor Stephen Zhang
University of North Texas
Take a look at their current branding here.
This custom logoface was inspired by the signage present in Umbria, Italy, where the Giuseppe family originated. Through the use of cursive writing and unique characters, it expresses the idea of togetherness and originality.
The location of this restaurant is actually in a house, so the homey nature of the branding is even more fitting. The food illustrations were intended to highlight the quality of their food and engage viewers because of its hand-done nature.
